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One of our biggest enemy. 
PLASTIC 

Our Oceans are the origin of all life on this planet and around 8 million tons of plastic every year end up in our oceans (iucn.org). This pollution endangers wildlife and humans and if measures are not taken, the long term effects will only worsen.

 

 

eliminate plastic

There’s so much plastic in the sea that it has started to form large garbage patches. The largest is known as “The Great Pacific Garbage Patch", it has an area twice the size of Texas!

Plastic also contributes to global warming. Most plastics are made from chemicals that come from the production of fuels that continue to pollute our planet (gas, oil, and even coal).

reduce plastic

Plastic breaks down into microplastics, endangering our oceans wildlife and our drinking water. It takes approx. 400 years for it to degrade and releases chemicals that further contaminate the sea.

 

reduce, reuse, recycle

The Fashion Industry is a huge contributor: clothing made of synthetic fabric release more than 700,000 synthetic microfibers into our waters way in each laundry load. Unlike natural materials such as cotton or wool, these plasticized fibers do not break down!

 

As we continue with our efforts of zero waste by using compostable packaging, organic cotton, water-based inks, and we are also supporting other organizations that are at the fort front fighting to save our planet and our oceans.

We are donating 10% of our profits from our all-sustainable tees to the Ocean Clean Up Project.

Founded in 2013 by an 18-year-old Dutch inventor Boyan Slat located in the town of Delft, Netherlands. They have developed their first scalable solutions, “Interceptors.” They are 100% solar powered and extract plastic that enters the world’s oceans from its rivers.

 

The Ocean Cleanup goal is to reach a 90% reduction of floating ocean plastic by the year 2040.

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